Specim has appointed Ana Aranda as the Business Area Manager. In her role, Ana will focus on enhancing Specim’s presence in Western and Southern Europe, specifically in Italy, Spain, Portugal, and France, as well as in the UK, Canada, Latin America, and Africa. She will work on driving strategic business growth while supporting customers and partners in these regions.
Ana brings two decades of experience in international B2B sales within the high-tech sector. Throughout her career, she has excelled in business development, forming strong partnerships and nurturing long-term customer relationships across OEMs and a wide range of industrial and research customers.
Ana, originally from Spain and having lived in Finland for nearly 20 years, possesses a unique understanding of multicultural business environments. Her technical expertise and market knowledge, combined with her inclusive and people-centric approach, position her well to expand Specim’s presence in these diverse markets.
At Specim, Ana is passionate about the meaningful impact of hyperspectral imaging technology. “Whether improving production or recycling processes, vegetation analysis, environmental monitoring, or food quality, I’m inspired by the real-world challenges we help solve with hyperspectral imaging. I am fortunate to have a dedicated and experienced team by my side, including Mathieu Marmion as our Lead Application Specialist and Sergio Manuel as Sales Manager. I also see significant potential in deepening our connections within the Konica Minolta family, motivated by our shared vision of ‘imaging for the people.’ At the same time, we will continue to support our strong distributor network and enhance customer relationships across all regions.”
“We are excited to see Ana take on this new role,” says Sami Toljamo, Chief Commercial Officer at Specim. “Ana possesses extensive market knowledge, a strong understanding of hyperspectral imaging technology, and an outstanding track record in customer success. With Ana leading these important markets, I’m confident we will accelerate our growth while continuing to serve our customers with excellence.”
