Specim has appointed Joni Siipola as Business Area Manager for Europe, the Middle East, Africa, and Latin America.

Joni has over 15 years of experience in international sales in advanced and emerging economies, especially in imaging and machine technologies, wireless mobile and infrastructure-, EMS and ODM manufacturing-, semiconductor- and electronics industries. He has previously worked as a Key Account Manager at Specim, responsible for Integrator and Distributor channels in the EMEA.

In his new role, Joni will lead the EMEA & LATAM sales team, develop the business in current and emerging markets, and identify growth opportunities in the EMEA & LATAM regions. He will continue to be based in Oulu, Finland.

“This is the logical next step for Specim EMEA & LATAM sales team to implement Specim Sales Strategy and to meet the high growth targets. With Joni’s extensive expertise in industrial markets, we can speed up our growth even more. And we do not forget the research & governmental markets, as that segment is also growing. I would say that this will be an interesting position for Joni to lead our professional team!” says Hannu Mäki-Marttunen, Head of Sales & Marketing of Specim.

“After five years at Specim, I am excited to take this new role, continue creating the growth for world-class Specim offering, and find innovative solutions to meet our customers’ needs. I have a talented team backed up by great experts to deploy Specim hyperspectral imaging, offering benefits to the next level!” Joni comments.