Specim has appointed Eddy Pan as China Business Manager.

Eddy has over 10 years of experience in hardware and software development, machine vision technical support, and sales & marketing roles in academia and industry in international top companies.

Eddy is a certified vision professional in the global Automated Imaging Association (AIA), and China Machine Vision Industry Union. He has previously worked at Specim as China Business Development Manager, responsible for China sales channels and key account management, and applications development.

In his new role, Eddy will lead the Specim team in China, develop the business in current and emerging markets, and identify growth opportunities in the region.

“We have a strong footprint in China, and it is one of our major markets. Eddy has achieved great results in developing Specim sales in China over the past years. Our strategic goal is to increase our local presence close to customers. In his new role, Eddy will lead the Specim-team to master the industrial spectral imaging markets in China,” says Hannu Mäki-Marttunen, Head of Sales & Marketing of Specim.

“As the first employee in Specim China, I am happy to join the business growth and excited to see our team growing in China. With this new localization setup, we can provide better support and timely local service to help more customers in China industry and academia to resolve their challenges with Specim products,” Eddy comments.